Marketing (MKT)

All MKT and MMR courses numbered 100 and above may be applied to the major field and elective requirement for the Associate in Arts and Associate in Science degrees.

MKT 103 Marketing (3)(3,0)

Fundamental course describing the total system of interacting business activities designed to plan, price, promote and distribute want-satisfying products and services. Includes consumer motivation and behavior, consumer buying patterns, product planning and development, distribution channels and the retail market, pricing objectives, promotions, marketing in special fields and evaluation of the marketing effort. (1.1) Proficiency Credit Available Pass/No Credit Not Available.

In-District Tuition/Fees: $396 (effective 2019/20 academic year)

In-district tuition is subject to change based on Board approval (https://elgin.edu/pay-for-college/tuition-fees/).

Prerequisite: None

Semester(s) Offered: Fall, Spring and Summer

MKT 105 Sales (3)(3,0)

A practical course that deals with the sales process (prospecting, preapproach, presentation or demonstration, trial close, answering questions and meeting objections, close, follow-up), motivational and behavioral techniques used in selling, ethics in selling, and the exploration of selling as a career. Each student will be involved in sales demonstrations and the critique of sales demonstrations. (1.2) Proficiency Credit Not Available Pass/No Credit Not Available.

In-District Tuition/Fees: $396 (effective 2019/20 academic year)

In-district tuition is subject to change based on Board approval (https://elgin.edu/pay-for-college/tuition-fees/).

Prerequisite: None

Semester(s) Offered: Fall and Spring

MKT 115 Advertising and Promotion (3)(3,0)

Broad survey of advertising in an economy of abundance and its relationship to marketing, sales and profit. Newspaper, radio, TV and direct mail advertising will be studied. Problems and techniques of planning and coordinating an integrated series of promotional efforts for a successful promotional program will be discussed. (1.2) Proficiency Credit Available (2 EI) Pass/No Credit Not Available.

In-District Tuition/Fees: $396 (effective 2019/20 academic year)

In-district tuition is subject to change based on Board approval (https://elgin.edu/pay-for-college/tuition-fees/).

Prerequisite: None

Semester(s) Offered: Fall, Spring and Summer

MKT 290 Marketing Internship (3)(0,0)

This course is designed to give the student valuable hands on experience by entering a partnership with industry. The internship agreement will last for a minimum of 300 hours. Under the supervision of a faculty member and designated employee, the student with participate in a variety marketing projects. (1.2) Proficiency Credit Not Available Pass/No Credit Not Available.

In-District Tuition/Fees: $396 (effective 2019/20 academic year)

In-district tuition is subject to change based on Board approval (https://elgin.edu/pay-for-college/tuition-fees/).

Prerequisite: Consent of instructor

Semester(s) Offered: Fall, Spring and Summer